Women and Tech Study Community is helping women start and build careers in no-code technology.
The goal is to create a more inclusive and equitable technology industry by empowering women to succeed and thrive in their careers.
Too many women stay in entry-level positions, with the study community, we support women to keep building their careers and take on leadership roles.
To kick off our studies for the year 2023, we held our introductory classes.
Our Volunteers, have put together a summary to help you catch up with what our amazing coaches shared during their sessions:
DIGITAL MARKETING SUMMARY – FAITH TAIWO
📍 Digital Marketing is a form of marketing that involves the use of digital tools such as computers, cell phones, and the internet to promote a product, or service, or business.
📍 The goal of Digital Marketing is to reach a larger audience and to promote your business and service more effectively.
📍 Digital Marketing is more interactive, it allows businesses to interact with their customers real time.
📍 Digital Marketing channels include the following:
⚜ Search Engine Optimization(SEO)
⚜ Email Marketing
⚜ Content Marketing
⚜ Social Media Marketing
⚜ Paid advertising
⚜ Affiliate Marketing
📍 How to get started
- Set your goals.
- Identify your audience.
- Choose your platforms.
📍 In summary, digital marketing is a great way to reach a larger audience and to promote your business and service more effectively.
PRODUCT MANAGEMENT SUMMARY – FAITH TAIWO
📍Product Management is the process of driving products from inception to delivery and throughout the product life cycle.
📍 Product Management is the interface between building the right product and building the product right.
📍 A product manager is an individual working within the product management team to DISCOVER, DEVELOP and DELIVER a product.
📍 The skills you need to have on your job as a Product Manager on a day to day basis include
⚜ Communication skills- 50%
⚜ Objective Prioritization skills – 19%
⚜ People Management skills – 14%
⚜ Organization skills – 10%
⚜ Technical skills – 4%
⚜ Design skills – 2%
⚜ Others- 2%
📍 A product manager’s career path goes thus;
Associate Product Manager➡Product Manager ➡Senior Product Manager➡ Director of Product➡ VP of product ➡ Chief Product Officer and beyond.
📍In summary, product management involves the end-to-end process of building and managing a product.
PRODUCT DESIGN SUMMARY- INFUNANYA MUOGHALU
📌Product design is the process of creating visuals, and audible answers, and making something come into existence that can be offered for sale, a service, or a feature; tangible or intangible
📌 UI/UX design is specific to product design, and includes tech and medical products; it is solving a problem and devising a product to do so.
📌 Sound designers and visual designers are also product designers.
📌 UI designers focus on layout, branding, visuals, and prototyping; UX designers focus on research, content, requirements, information architecture, interaction design, wire-framing, usability testing, and more.
📌Product design includes services and process improvement, business model innovation, and more.
A product designer is very important In a product design because he designs it. How are they so important? Because they come up with the idea.
Product is everything we make use of including good services or features, so it might be a physical product or video game. So, the simplest way to describe a product is everything you use. Including machines, corps, spoons sponges, and anything that we make use of, is a product.
DATA ANALYTICS – FAITH TAIWO
📍 Data Analytics is devoted to analyzing raw data to make conclusions about that information.
📍Data Analytics provides actionable insights that can be applied immediately to drive business decisions.
📍 We have two types of data;
⚜Quantitative data
⚜Qualitative data.
📍 There are four types of data analytics;
⚜ Descriptive Analytics.
⚜ Diagnostic Analytics.
⚜ Predictive Analytics.
⚜ Presumptive Analytics.
📍Descriptive Analytics answers the question of what happened by summarizing past data usually in the form of a dashboard.
📍 Prescriptive Analytics is the frontier of data analytics, it combines the other three forms of data analyses to determine the course of action to take in a current problem.
📍Predictive Analytics attends to the question of what is likely to happen. This type of analytics utilizes previous data to make predictions about future outcomes. It relies on statistical modeling and forecasting.